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Small business is the cornerstone of many small and large communities alike. It is what allows everyday people to be truly creative and independently exhibit their products, services, or other intangible goods. It also takes a huge investment to begin any small business, and therefore, there is a large risk during this process. Most small businesses have one initial proprietor who must have enough faith in his or her business to put forth a good amount of money as well as a large amount of time. These small businesses can fail, and many do so easily, especially in the startup phase.
All of this is why you should support small businesses. When you go to a large corporate store or business, you may notice that it looks very similar to other large corporate stores. This is because franchises often have one location that consolidates their merchandise and makes it cheaper for them to get. These chain stores are often owned by a wealthy group of venture capitalists, and, at that point, they are usually very low risk. Additionally, much of the money that you spend at such locations does not go towards members of your community.
It can cost a bit more to obtain products or services from small businesses because the owners typically do not receive the same volume discounts that large chains do, and the owners must spend their own time arranging almost every aspect of the business. When you purchase, you are validating that person’s efforts for individual success. You are saying that you appreciate the effort he or she has put in, and you want the business to go forward. You are also keeping a more diverse range of business options open. By supporting small businesses, you are making the outlook much better for newer businesses and keeping this cycle of creativity going.
There are so many reasons to support small business, and that is what brings us to Small Business Saturday. Many consumers are unfamiliar with what this actually is, so here is a brief explanation of what that entails. Small Business Saturday is a one-day event held in many cities and even countries. It is usually well promoted, and there are often flyers and coupons handed out in advance. Many stores and services within a city gather and offer great deals to customers for that one Saturday. This gets customers into the businesses in a large spurt, allowing the small businesses to get a volume discount on materials, since they will most likely all be sold within that day. It also allows consumers to sample the small business offerings in their city without the need to part with so much money.Finally, it benefits the city who hosts it from the tax revenue that is gained.
It is also very important for every small business to have a website. Perhaps a decade or two ago, this was not of too much importance. After the Web 2.0 boom, when the internet “officially” became social, businesses have had a huge opportunity. For the first time in history, for very little or even no cost, any small business can reach almost infinite droves of consumers on the internet who otherwise would not have been exposed to the product. A website is not simply a Facebook profile or a LinkedIn page, however. A successful small business website would have a lot of other information, including locations, hours, photos of what is offered, contact information, and maybe even a biography of the owner. Earlier in the article, it was noted that small business is a form of art that relies on your support. A website is a further way for a small business owner to be creative and artistic. Unlike a bland corporate website, a small business website can be very distinctive and very personal, drawing the reader in and highlighting the advantages of patronizing that small business.
In short, if you want a diversity of products and services, supporting small businesses is vital. One easy way to support it is by participating in Small Business Saturday. Even if you cannot afford that, you should check out some small business websites to see how they operate, and, if you are a small business owner, consider getting your own website to consider your unique offerings!
Corey is COO and one of the partners at IncPush Marketing. He built his first website at the age of 14 and has worked with hundreds of businesses taking care of everything from print design to developing websites that reach top ranking spots on Google.